About

LOON in black and white, in profile with headphones on, looking up and out of frame.

MULTI-CREATIVEPHOTOGRAPHY / FILM / MUSICSTORIES / BROADCAST

I’MLOON.

Before there was an HQ,
there was the street.

SCROLL TO ENTER

01 / ORIGIN

WHERE THE INSTINCTS CAME FROM

THE STREETTAUGHT METO PAYATTENTION.

LOON holding a camera rig next to a friend on a sunny waterfront deck.
FIG. 01 / CAMERA IN HAND. ALWAYS.

I didn’t start creating because somebody told me I should become a creative.

There wasn’t a title for it.
There wasn’t a brand.
There wasn’t an HQ.

There was just me, where I came from, the shit I saw around me, the music I heard, the people I watched, the clothes, the cars, the conversations, the attitude, the good, the bad, and this need I had to make something out of all of it.

That’s where my creative side came alive.

LOON and a friend behind the DJ booth, one hand up in the air.
FIG. 02 / THE BOOTH
LOON with two friends, arms around each other, smiling at the camera.
FIG. 03 / THE PEOPLE

You learn a lot by watching people.

  • How they move.
  • How they talk.
  • What they wear.
  • What they don’t say.

The look somebody gives you that tells you everything without saying a damn word.

I didn’t know it back then, but I was already learning photography.

  • Already learning Filmmaking.
  • Already learning Characters.
  • Already learning Dialogue.
  • Already learning Music.
  • Already learning Stories.
LOON filming with a rigged camera under stage lights.
FIG. 04 / STILL WATCHING

I just didn’t have names for all of it yet.

I was taking it in.

And eventually, I started giving it back in my own way.

02 / DISCIPLINES

I never learned howto do just one thing.

Today, I call myself a Multi-Creative.

That’s really just the shortest way I know how to explain a brain that has never been interested in staying in one lane.

I shoot photography. I film. I edit. I produce music. I compose cinematic scores. I write stories. I create graphic novels. I do voiceover work. I build sound around stories. I animate. I broadcast. I livestream. I game.

  1. Portrait by LOON: a man in a blue jacquard suit inside a gilded room.
    SHOT BY LOON
  2. G&S / DUBAI 2025

  3. LISTEN / ORIGINAL PRODUCTION BY LOON

    Search Within

    00:00

  4. Cover art for BLOODLINKED, LOON's supernatural graphic novel.
  5. RIG BOUND / GHOST
  6. LOON's gaming portrait in red and black with his name in block letters.

/ THE WAY I SEE IT

Some people seea bunch ofdifferent things.I see onecreative process.

Because I’ve never looked at any of this as separate careers or different versions of myself.

They’re tools.

Different ways of getting an idea out of my head and putting it in front of somebody else.

Something they can

  • See
  • Hear
  • Watch
  • Read
  • Feel
  • Experience
  • Sometimes the idea needs a Camera.
  • Sometimes it needs Music.
  • Sometimes it needs a Microphone.
  • Sometimes it needs Ink.
  • Sometimes it needs Motion.
  • Sometimes it needs All that shit at once.

That’s whyI built HQ.

LOON outdoors in a hoodie, cap and dark sunglasses.
LOON/ THE CREATIVE
The HQ studio: a desk with three monitors showing INKZOS artwork, lit low and red.
HQ/ THE STUDIO

LOON is me.

HQ is where I build.

LOON is me. HQ is the studio.

It’s the place where everything I’ve picked up along the way finally has somewhere to meet.

/ HOW ONE THING BECOMES THE NEXT

  1. 01

    A photograph can turn into an idea for a film.

  2. 02

    A beat can become the beginning of a cinematic score.

  3. 03

    A sound can give me an idea for a character.

  4. 04

    A character can become a story.

  5. 05

    That story can become a graphic novel.

  6. 06

    That graphic novel can become voices, sound effects, music and eventually animation.

Or I can turn on the cameras, fire up the stream, grab a controller, talk my ass off and just be LOON.

That’s HQ.No lanes.No creative boxes.Just whatever the idea needs.

I come from beforeeverything was“content.”

I’ve been creating since long before everybody started walking around calling everything content.

We just made shit.

If I wanted to know how something worked, I learned it.

If I didn’t know how to do something, I messed with it until I did.

  1. I experimented.
  2. I screwed things up.
  3. I figured out why I screwed them up.
  4. Then I went back and did it again.
  5. And again.
  6. And again.
  7. Until what I was looking at finally started looking like what I saw in my head.

That mentality never left me.I don’t want it to.

03 / PROCESS

I’mstillobsessed.

I’m still the guy who can disappear into a project for hours because one tiny detail doesn’t feel right.

  • 01 CANON R6 MARK II THE EYE
  • A drawer packed with microphones, cables and recorders.
    02 MICROPHONES THE VOICE
  • 03 THE RIG BUILT TO MOVE
  • A MIDI keyboard in front of a music production session on screen.
    04 MUSIC PRODUCTION THE KEYS
  • 05 ANIMATION FRAME BY FRAME
  • LOON's hand sketching on a drawing tablet.
    06 DRAWING TABLET THE HAND
  • Framed INKZOS artwork hanging on the studio wall.
    07 INKZOS THE WORLD
  • Framed BLOODLINKED artwork on a white wall.
    08 BLOODLINKED THE STORY
  • Two SCUF game controllers on a desk mat, one white, one black with orange detail.
    09 SCUF CONTROLLERS THE PLAY
  • The broadcast desk: keyboard, audio interface and streaming software on screen.
    10 BROADCAST DESK THE SIGNAL

I’m still fascinated by

  • Cameras
  • Lenses
  • Light
  • Sound
  • Music
  • Movies
  • Technology
  • Games
  • Illustration
  • Storytelling
  • Broadcasting

And all the weird ways I can smash them together and make something new out of them.

I’m still learning too.

Good.

I hope that shit never stops.

I’m not tryingto be the bestat everything.

I’m not going to stand here and pretend I’m the greatest photographer, filmmaker, musician, writer, artist, broadcaster or gamer walking the planet.

I’m not.

There will always be somebody better than me at something.

I’m good with that.

Because being the best at one thing was never the mission.

The mission was learning enough of this shit to take something that only exists inside my head and build the whole damn thing.

The whole thing

  1. The image.
  2. The sound.
  3. The story.
  4. The atmosphere.
  5. The experience.
  6. Buildthewholedamnthing.

/ FROM NOTHING.

LOON working a rigged camera on stage under red and violet light, moving forward.

/ STILL MOVING

I know whereI came from.

I’m grateful for where I am.

I’m grateful for everything I’ve learned.

I’m grateful that something that started as curiosity turned into a lifetime of creating.

But growth doesn’t mean forgetting where you started.

I don’t.

Because before the cameras, studios, computers, software, gear and everything else came along, there was a kid paying attention to the world around him.

Watching.
Listening.
Learning.

Creating before he even knew that’s what he was doing.

That part of me is still here.

It always will be.

That’s me.That’s LOON.

And HQ is where I build the whole damn thing.

Explore HQ